Innovative Media Solutions?

Ok, so the decision to start a blog has been made, and even though all bloggers try to have some witty or wry blog launch post, I'll just be honest and claim the need for practice. So if you read this, know that you are reading blog practice...

The actual reason I decided to start a blog, was to provide an opportunity to wax in a semi-rhetorical manner. I'll talk media, video, video integration, brand enhancement, and some other geeky stuff that I think about. So welcome. Glad to have you.

As far as a real topic for the first blog post? Well how about: market positioning of a brand.

I'll admit, I started working in TV and saw how people twist and prepare their entire news and programming to pimp their sponsor. That's how I started on this path of brand articulation. TV people go through great pains and money to make your viewing experience follow their ad-dollars. But the internet is a totally different animal. The web provides a totally different canvas for marketers and ad-people to broadcast their brand.

The critical distinction with the web, is the ability for marketers to cut through all the interruption tactics; be explicit - target exactly your audience with exactly you need to pitch them. The internet establishes a forum for self selection. Those who frequent community sites, news sites, and individual company sites, have done so voluntarily. That means they are already to digest a certain type of information.

Take that opportunity sincerely, it is a shift in the way information can be dispelled to it's intended consumer.

I hope to talk more about the ways in which brands can properly articulate their brand, those channels, web presence, and media developement in the future posts.

For now, cheers.

Matthew
Innovative Media Solutions